logo kit + brand style guide

Margie partnered with Over Ice to reimagine their visual identity, transforming the brand into a bold, playful, and refreshingly modern soda shop experience. The project focused on redesigning the logo and developing a cohesive brand kit that feels funky, vibrant, and full of personality - capturing the joy and nostalgia of soda culture while appealing to a new generation.

Through bubbly typography, punchy color palettes, and illustrative graphic elements, the updated identity brings a sense of movement and fun to every touchpoint, setting the tone for a brand that’s as cool as it is craveable.