branding • package design • set design
smokiez brand style guide
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smokiez brand style guide ⋆
This brand refresh was a collaborative effort by designers HelloMaseMan, Margie Shepherd, and Austin Duvall, and was finalized by Margie in a comprehensive, unified document that reflects the brand’s voice and visual identity.
This style guide captures the brand’s identity by embracing its retro roots and reaffirming its commitment to all-natural offerings—reflected through thoughtful color choices, typefaces, and newly introduced logo formats.
PACKAGING + PRINT COLLATERAL
Prop styling for Smokiez Edibles
Each Smokiez blend was represented through unique props that captured the essence of its mood and intended experience:
Chill Blends – Soft, serene tones with cozy blankets and calming objects.
Uplift Blends – Bright colors, upbeat music accessories, and energizing surroundings.
Focus 1:1 Blends – Minimalistic, organized props with muted colors to promote clarity.
Production by aubreyjanellephotography | Prop style by margie shepherd | Talent by margie shepherd + alana rudolf
