branding • package design • set design
smokiez brand style guide
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smokiez brand style guide ⋆
This brand refresh was a collaborative effort by designers HelloMaseMan, Margie Shepherd, and Austin Duvall, and was finalized by Margie in a comprehensive, unified document that reflects the brand’s voice and visual identity.
This style guide captures the brand’s identity by embracing its retro roots and reaffirming its commitment to all-natural offerings—reflected through thoughtful color choices, typefaces, and newly introduced logo formats.
Prop styling for Smokiez Edibles
Each Smokiez blend was represented through unique props that captured the essence of its mood and intended experience:
Chill Blends – Soft, serene tones with cozy blankets and calming objects.
Uplift Blends – Bright colors, upbeat music accessories, and energizing surroundings.
Focus 1:1 Blends – Minimalistic, organized props with muted colors to promote clarity.
Production by aubreyjanellephotography | Prop style by margie shepherd | Talent by margie shepherd + alana rudolf
